NEW YORK – The Wall Street Journal is offering some businesses firesale prices for full-page ads in its highly anticipated New York edition to seduce advertisers away from The New York Times.

Wall Street Journal Managing Editor Robert Thomson and other executives plan to unveil the edition during a press briefing on Monday morning.

The section will cover local news, culture and sports, and will be incorporated within the Wall Street Journal. It will be circulated in the New York area.

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